Domain Name Branding

We will consult with you to establish your online identity with a strategic domain name that best represents your business brand, and maximizes your internet investment.

Service Overview

What is Domain Name Branding?

Domain branding starts with one thing - your domain name. Over half of people today directly type in the domain name that they want to go to rather than get there through some other medium such as search engines.

Domain names are often seen in analogy to real estate in that domain names are foundations on which a website (like a house or commercial building) can be built and the highest "quality" domain names, like sought-after real estate, tend to carry significant value, usually due to their online brand-building potential, use in advertising, search engine optimization, and other criteria.

Because of the popularity of the Internet, many desirable domain names are already assigned and users must search for other acceptable names, using Web based search features, or a WHOIS search.

Webivate will consult with you to register a strategic domain name that best represents your business brand and maximizes your internet investment by branding it across popular social networking platforms.

Popular Domain Name Extensions

Today, the Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level development and architecture of the Internet domain name space. It authorizes domain name registrars, through which domain names may be registered and reassigned. Below are a list of the most popular domain name exenstions:

  • .com
  • .net
  • .org
  • .us
  • .tv
  • .info
  • .mobi
  • .me
  • .biz

Commercial Entities

Used for virtually any commercial or non-commercial website and is generally accepted as the standard for TLDs.

The domain name extension ".com" is a generic top-level domain (gTLD) in the Domain Name System (DNS) of the Internet. Its name is derived from commercial, indicating its original intended purpose for networks of general commercial character.

The domain was one of the original top-level domains in the Internet when the Domain Name System was implemented in January 1985, the others being: .edu, .gov, .mil, .net, .org, and .arpa. It has grown into the largest top-level domain.

Network Infastructure

ISPs; miscellaneous sites; used sometimes when desired name is not available in .com.

The domain name extension ".net" is a generic top-level domain used in the Domain Name System of the Internet. The name is derived from network, indicating its originally intended purpose for organizations involved in networking technologies, such as Internet service providers and other infrastructure companies.

However, restrictions were never enforced and the domain is a general purpose name space. It is still popular with network operators, and is often treated as an alternate to ".com".

Non-Commercial Organizations

Nonprofits; personal sites; open-source projects; sometimes used by commercial entities.

The domain name extension ".org" is a generic top-level domain (gTLD) of the Domain Name System (DNS) used in the Internet. The name is derived from the word organization. It was originally intended for non-profit organizations or organizations of a non-commercial character that did not meet the requirements for other gTLDs.

Although anyone in the world can register a ".org" domain extension without actually owning an organization, it is often practical to use this extension for non-profit and profit organizations.

United States Entities

Was formerly the primary domain name used by state and local governments in the United States, but many of these have since moved to .GOV. Some use by American businesses; relatively popular for domain hacks (e.g. Most business and commercial use is .com instead.

The domain name extension ".us" is the Internet country code top-level domain (ccTLD) for the United States, established in 1985. Registrants of ".us" domains must be United States citizens, residents, or organizations, or a foreign entity with a presence in the United States.

Media Content Websites

Marketed commercially for use in television or video-related sites; can be registered and used for any purpose.

The domain is currently operated by dotTV, a Verisign company; the Tuvalu government owns twenty percent of the company. In 2000, Tuvalu negotiated a contract leasing its Internet domain name ".tv" for $50 million in royalties over a 12-year period. The Tuvalu government receives a quarterly payment of $1 million for use of the top-level domain.

On December 14, 2006, VeriSign announced an alliance with Demand Media, run by ex-MySpace chairman Richard Rosenblatt to market the .tv top level domain name (TLD) as the preferred Web address for rich media content. ".TV" premium names cannot be transferred to another registrar. Annual renewal fees for .TV premium names are the same as the initial "buy now" registration fee.

Informational Websites

A variety of uses, many information, some held by speculators.

The domain name extension ".info" is a generic top-level domain (gTLD) in the Domain Name System (DNS) of the Internet, The name is derived from information indicating that the domain is intended for informative Internet resources, although registration requirements do not prescribe any theme orientation.

The ".info" TLD was a response to ICANN's highly publicized announcement, in late 2000, of a phased release of seven new generic top-level domains. The event was the first addition of major gTLDs since the Domain Name System was developed in the 1980s. The seven new gTLDs, selected from over 180 proposals, were meant in part to take the pressure off the com domain.

The info domain has been the most successful of the seven new domain names, with over 5.2 million domain names in the registry as of April 2008.

Mobile Websites

Websites intended for mobile device use.

The domain name extension ".mobi" is a top-level domain (TLD) in the Domain Name System of the Internet. Its name is derived from mobile, indicating its use by mobile devices for accessing Internet resources via the Mobile Web.

It is financially backed and sponsored by Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone, T-Mobile, Telefónica Móviles, Telecom Italia Mobile, Orascom Telecom, GSM Association , Hutchison Whampoa, Syniverse Technologies, and Visa, with an executive from each company serving on mTLD's board of directors.

Personal Namespaces

Positions itself for global use like a personal namespace .name: can be registered and used for any purpose.

The domain name extension ".me" is a top level domain replaced the ".me" (Yugoslavia) domain previously used by Serbia and Montenegro. In addition to declaring ".me" independent of ".yu", a new ".rs" domain was deployed for Serbian use.

The .me domain names must be at least 3 characters and at most 63 characters in length, excluding the extension. Exceptions to this rule were granted to WordPress, for its url shortener "", and to Facebook, for their short url "".

The purpose of the ".me" domain extension is to position itself for global use, and become a personal namespace.

Business Entities

No prior restriction on registration, but registrations can be challenged if registrant is not a bona-fide commercial entity.

The domain name extension ".biz" is a generic top-level domain (gTLD) in the Domain Name System of the Internet. It is intended for registration of domains to be used by businesses. The name is a phonetic spelling of the first syllable of business.

The ".biz" TLD was created to relieve some of the demand for domain names in the ".com" top-level domain, and to provide an alternative for businesses whose preferred domain name in com had already been registered by another party. There are no specific legal or geographic qualifications to register a ".biz" domain name, except that it must be for "bona fide business or commercial use".

Buying & Selling Domain Names

The business of reselling a registered domain names is known as the domain aftermarket. Various factors influence the perceived value or market value of a domain name. Most of the million dollar domain deals are carried out privately and go unreported.

As of 2011, the most expensive domain name sales on record were:

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