Google Analytics Installation

We will consult with you to setup your Google Analytics account and integrate it with any new or existing business website.

Service Overview

What is Google Analytics?

Google Analytics generates detailed statistics about the visitors to your website, to track what users are doing and understand your customers more clearly. Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research, as well as a means to determine and improve upon the effectiveness of a web site.

Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Google Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.

Analytics gives you vital data about your visitors – data you can use to your advantage. More than 30 reports tell you everything from how many people visit and what paths they take through your site to where in the world they live. You can use this information to eliminate costly errors, focus your offerings, and target new customers with more accuracy.

The most imporant highlight of Google Analytics is that it was aimed towards marketers as opposed to webmasters and technologists from which the industry of web analytics originally started. This allows for a more user friendly experience and allows business owners to easily access what is going on with their website traffic.

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