Search Engine Marketing

We will consult with you to develop a search engine marketing campaign that will connect your website with customers searching for your products or services online.

Service Overview

What is Search Engine Marketing?

Search engine marketing (SEM) or search engine positioning is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages, through the use of search engine optimization, pay-per-click advertising, and contextual marketing.

Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which "optimizes" website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components.

Having a great looking website is only the first step to having a successful online web presence. A strong search engine marketing strategy uses both organic & paid search results to help promote your product or service. Webivate will consult with you to develop a custom tailored marketing solution that will maximize your online investment.

Types of Search Engine Marketing

  • Search Engine Optimization
  • Pay-Per-Click Advertising

Organic Search Results

Organic search results are based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various search engine optimization practices like meta tags, page content, and World Wide Web Consortium (W3C) compliances.

How does it work?

One of the many factors in determining organic search engine results are properly optimiized meta tags. Meta tags are included in the head section of an html web page and are visible to search engines, but not human visitors. Meta tags provide information about a webpage, like the topic (title), keywords, description and also instructions for search engine robots that index your site.

Utilizing organic search results Webivate can market your website under keywords and phrases that are relevant to web searches conducted on your business genre.

Paid Search Results

Paid search results allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on the amount of competition for specified keywords.

How does it work?

Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Pay per click advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

Websites that utilize pay per click ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Among pay per click providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.

Webivate will consult with you to design and develop a strategic campaign advertisement to maxmize your investment.

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