Social Media Marketing

We will consult with you to setup, design and brand your business on popular social networking websites like Facebook, YouTube and Twitter.

Service Overview

What is Social Media Marketing?

Social network marketing is the process of gaining website traffic or attention through social media sites.

Social network marketing services usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Webivate will consult with you to develop a social media campaign on specific Social Networking sites that will be the most beneficial for your business.

Social Networking Websites

Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.

Social networking sites like Twitter, Facebook, Google Plus, YouTube, Pinterest and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product / company.

Through social networking sites, companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.

Benefits of Social Networks

  • Facebook Business Page
  • Twitter Business Page
  • YouTube Business Page

Facebook will allow you to connect your business with millions of users by establishing a company fan page. Your profile will feature your business hours, payment options, company information, and more. You will be able to send fan invites to users and allow other users to join your online group.

A fan page also allows a company to provide videos, photos, and longer descriptions. Videos can show when a product can be use d as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link to other social networking sites as well as send out event reminders.

Your twitter account will give you the ability to communicate with your customers at the click of a button. You will easily be able to post daily specials, upcoming events, product discounts and more. Twitteris one of the fastest growing social network tools and is used by millions of companies & internet users worldwide.

Twitter also allows companies to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the company's website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the company online. This interaction can create a loyal connection between product and individual which leads to larger advertising opportunities.

Having a personalized YouTube Channel will allow you to connect with customers through visual advertisement.  Consider this your company’s own television station. Unlike traditional advertising users can view and comment on your videos at their own convenience.

YouTube also allows your business to save money by providing free hosting of your content.

Print & Television Advertising

Traditional advertising techniques include print and television advertising. The Internet has already overtaken television as the largest advertising market. Websites often include banner or pop-up ads. Social networking sites don’t always have ads and in exchange, products have entire pages and are able to interact with users.

Television commercials often end with a spokesperson asking viewers to check out the product website for more information. Print ads are also starting to include barcodes on them. These barcodes can be scanned by cell phones and computers, sending viewers to the product website. Advertising is beginning to move viewers from the traditional outlets to the electronic ones.

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