INNOVATE: [in-uh-veyt] – verb
The process of improving efficiency, effectiveness and competitive advantage.
CAPTIVATE: [kap-tuh-veyt] – verb
To attract and hold the attention or interest of, as by excellence or uniqueness.
MOTIVATE: [moh-tuh-veyt] – verb
To provide someone with an incentive to do something; to encourage or promote.
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